Specialist - Content & Copywriter

Role Purpose

The Specialist of Content & Copywriter is responsible for creating high-quality, engaging content in Arabic and English for various marketing channels and platforms. This role plays a key role in developing and maintaining BEEAH Real Estate’s brand voice and messaging across digital and print materials.

Accountabilities

Content Creation Across Channels:

• Develop compelling and creative content for marketing campaigns, websites, blogs, social media, email newsletters, and other communication channels.

Copywriting Excellence:

• Write clear, concise, and engaging copy that resonates with target audiences and aligns with brand guidelines.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams to understand project objectives, target demographics, and key messaging.

Research and Insight Gathering:

• Conduct research to gather information and insights for content development, ensuring accuracy and relevance.

Editing and Proofreading Expertise:

• Edit and proofread content to ensure clarity, consistency, and adherence to brand standards.

Industry Knowledge and Improvement:

• Stay informed about industry trends, best practices, and emerging technologies to continuously improve content strategies and tactics.

Experience and Qualification

• Bachelor's degree in English, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience as a content writer, copywriter, or related role.
• Proven track record of creating compelling content for digital and print marketing campaigns.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail.
• Ability to adapt writing style and tone to suit different audiences and platforms.
• Proficiency in content management systems (CMS) and SEO best practices.
• Experience in developing content calendars and managing editorial workflows.

Knowledge and Skills

• Strong understanding of content marketing principles and techniques.
• Familiarity with digital marketing channels and platforms, including social media, email marketing, and search engine optimization (SEO).
• Creative thinker with the ability to generate innovative content ideas and concepts.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Excellent time management and organizational skills.
• Strong interpersonal and communication skills.
• Passion for storytelling and brand building.
• Adaptability and willingness to learn and grow in a dynamic industry.